« Oups… J’ai oublié mon maillot de bain »

« Oups… J'ai oublié mon maillot de bain ». Aller à la piscine, sans maillot, c'est ballot… mais pas irréversible. Les piscines de Moselle-Est sont équipées de distributeurs d'accessoires ...

Camellia Menard in "Bikini bar swimwear"

Model: Camellia Menard
Swimwear: Bikini bar

Julia Gagyi in Tainos swimwear

Photographer Camellia Menard @camelliapics

Model: Julia gagyi 

Swimwear: TAINOS guadeloupe

@ St barth gustavia

Cherokee Global Brands Announces the Debut of ále by Alessandra’s Swimwear Collection

Alessandra Ambrosio and The Lunada Bay Corporation, in partnership with Silver Sunrise, LLC and Cherokee Global Brands (NASDAQ: CHKE), are launching ále by Alessandra swimwear and cover-up collection, which made its debut at the Miami Swim Show 2014 at the Miami Florida Convention Center.

 “I am extremely excited to introduce the first of many ále by Alessandra swim collections,” says Alessandra Ambrosio, internationally recognized supermodel and fashion icon. “The Lunada Bay Corporation was able to bring my swimwear vision to life in an amazing compilation that incorporates vibrant colors, designs, and my very own boho-vibe.”

Susan Crank, CEO of Lunada Bay, furthered Ambrosio's sentiments. "This is an epic partnership. Over the past few months, Lunada Bay has collaborated closely with Alessandra and through her unique vision and input; we have created a beautiful collection of swim and beachwear. The collection, inspired by Alessandra's "Brazil-Bohemia meets Malibu-Chic lifestyle" is truly special."

The ále by Alessandra collection includes 75 different styles in one piece and two-piece separates, ranging in price from $180 - $240, as well as cover-ups ranging in price from $120 - $300. There are special details prominent throughout the collection such as hand made macramé on the suits as well as jewelry inspired trims.  The collection will be available for purchase beginning in October 2014 at exclusive boutiques and select upscale retailers throughout the country.

About Cherokee Global Brands

Cherokee Global Brands is a marketer and manager of a portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with best-in-class retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Kohl’s (U.S.), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

About The Lunada Bay Corporation

The Lunada Bay Corporation is a multiple award winning, privately held company specializing in swimwear and cover-ups, and is recognized as one of the most distinguished companies in its field. Based in Anaheim, California, Lunada Bay has proudly built a distinct flavor throughout the swimwear industry and a positive image within the community.

About Silver Sunrise LLC:

Silver Sunrise, LLC is the intellectual property management company owned in partnership with Alessandra Ambrosio.  The Company is focused on developing, designing, marketing and licensing the ále by Alessandra lifestyle brand throughout the world.

MARYNA BEKKER IN LISE CHARMEL SWIMWEAR

Maryna Bekker en maillot de bain Lise Charmel
Maryna Wayward Founder of Way-Ward blog and magazine – Creative mind & Style director
Maryna Wayward fondatrice du blog et magazine Way-ward - Directrice artistique et styliste

Los Gatos: Hall's swimwear designs gain international attention

Like most painters, Neide Hall begins each new creation with a blank canvas. But her works of art are not destined to be framed and hung on a wall. Instead, the Los Gatos resident's carefully cut, draped, stitched and hand-painted creations adorn the human body--or at least, small portions of it.

For the past two years, Hall's couture Charmosa Swimwear line has had a large fan base that includes Bay Area sun worshipers, members of the fashion industry, beauty pageant contestants and the Oakland Raiderettes. Now the Brazilian-born Hall is poised to receive international acclaim for her designs, as she competes to earn the title of "Designer of the Year" during Phoenix Fashion Week 2014.

Each year, the Fashion Week team travels across the U.S. to identify the 10 best emerging designers. Hall was among the 300 fashionistas whose work was assessed by the team, and became one of 14 finalists to be named "Emerging Designers of the Year." Since she made the cut in June, Hall has joined her fellow competitors in a four-month apparel "boot camp" requiring the completion of a number of challenges presented by the Fashion Week.

The winner of the Emerging Designer Contest will be announced on the closing night of Phoenix Fashion Week in October. If Hall's name is called, she will receive a prize package valued at over $10,000 in goods and services that will help launch the Charmosa brand on the global stage.

Winning the title would cap a long career in fashion that began when Hall was a young model in Brazil. Prowling the catwalks and appearing in print ads, Hall became enamored with material, cut and design. "I saw how wonderful a piece of fabric could be, how each designer had a way of fitting a garment," Hall said. "That's when I really fell in love with fashion."

For a time Hall and her sister ran a boutique in Brazil, selling men's and women's resort wear. Then Hall met the man who would become her husband, moved to the San Francisco Peninsula and settled into married life. She was still struggling to learn English in 2006 when she happened to drive past an empty storefront in Menlo Park. When she took a closer look at the site, her thirst to work in retail came flooding back. By the end of the year, Charmosa (Portuguese for "charming") was a flourishing boutique.

Initially, Hall sold swimwear made by Brazilian designers. But she soon glimpsed a market for higher-end garments. "In Brazil I'd known an artist who did hand-painted dresses. I thought it would be really fun to create a line of hand-painted swimwear that was very couture, and very unique," Hall said.

In no time, Charmosa's single dressing room could barely accommodate her customers; typically, the line to get into the room stretched the length of Hall's store. For two years business thrived, and Hall moved to larger quarters in downtown Palo Alto. But when the nearby Walgreen's caught fire, the street closures required during the subsequent reconstruction wreaked havoc with many small establishments. Within a year, by then dealing with an extremely difficult pregnancy, Hall opted to close her doors.

"I was very sick, and my doctor put me on six months of bed rest," she noted. "Then I had my baby, and thought, 'OK, I'm a mom now.' I ended up taking four years off from work completely."

In 2012 a friend invited Hall to craft some pieces to be included in a fashion show in San Francisco. Almost overnight, Hall's creative juices were once again flowing. "I really do love fashion," she admitted, laughing. "I realized I couldn't just be a mom all of the time. Everything started over in another wave that couldn't be stopped. Two years later, here I am."

Hall's son is now 5, and in deference to her status as a working mom, she's chosen to focus on wholesale versus the demands of a retail establishment. These days, her one-of-a-kind bikinis, tankinis, one-piece suits and cover-ups--each of which is handmade, hand-embroidered and features Hall's trademark colorful lining--can be found at select boutiques throughout California, and Canadian outlets will soon carry the Charmosa line as well. In Los Gatos, fellow Brazilian Claudia Diniz offers Charmosa garments at Viva O Sol.

When Hall is in the neighborhood, she's more than happy to assist with achieving the perfect fit.

"I definitely enjoy being in the store with Claudia, because then I can really help the customers figure out what works best for their bodies," Hall said. "While I don't alter any of the patterns, by changing a couple of the features--like the ties or straps--it's much easier for a woman to be comfortable when she's wearing one of my designs."

Hall just wrapped one of the last (and biggest challenges) on her quest to be named Designer of the Year: At an exclusive fashion show and trunk sale held in Arizona on Aug. 8, Hall and her 13 competitors provided sneak peeks of the looks they'll show during Phoenix Fashion Week in October. With an audience of select buyers, media and VIPs on hand to preview the designs, Hall said it was ideal practice for the Fashion Week showdown, when over 60,000 fashion industry buyers and aficionados are expected to critique every garment.

"It was very scary, and very exciting," Hall revealed. "I'm confident in what I do, and I believe people will like my designs. But still, behind the scenes ... well, we all go a little crazy. Right now it's all a wonderful learning experience."

Phoenix Fashion Week will name its Designer of the Year on Oct. 4 at Talking Stick Resort in Scottsdale, Ariz. Viva O Sol is located at 104 University Ave. in Los Gatos. For more information about Charmosa Swimwear, visit charmosaswimwear.com.

Introducing the facekini!

This Is the Latest Bizarre Fashion Trend in Female Swimwear