Schumacher Mercedes-Benz now sponsor of Phoenix Fashion Week

Schumacher European, north Scottsdale’s exclusive Mercedes-Benz dealer has selected Phoenix Fashion Week as its next fashionable partnership and will join the organization’s list of sponsors and partners as the “Official Automobile of Phoenix Fashion Week 2014.”

As an authorized family-owned Mercedes-Benz Dealer for over 29 years, Schumacher European has been consistently named by Ranking Arizona No. 1 luxury auto dealership for 14 years in a row, according to a press release.

Serving the Phoenix metropolitan area the dealership was named 2013 “Best of the Best” Award Winner by Mercedes-Benz USA, the release states.

“From day one we have set our sights on a global fashion market,” said Phoenix Fashion Week Executive Director Brian Hill in a prepared statement.

“Now, to align our brand with the pinnacle of luxury in automobiles further solidifies Phoenix Fashion Week as the leading fashion industry event in the Southwest while pushing Arizona fashion forward.”

Phoenix Fashion Week is also supporting the launch of exclusive Mercedes-Benz automobiles throughout 2014, incorporating strategic social media campaigns, behind-the-scenes updates, “Model of the Year” photo shoots.

In keeping with Phoenix Fashion Week’s dedication to humanity and fashionable giving, their signature charity fashion show, Fashionably Pink, will be hosted for the first time at the Schumacher European Mercedes-Benz showroom, the release states.

Schumacher European is at 18530 N. Scottsdale Road in Phoenix.

“Our entire team here at Schumacher is proud to have this sponsorship with Phoenix Fashion Week and support breast cancer awareness by hosting Fashionably Pink in conjunction with the launch of the all new Mercedes-Benz GLA SUV, the all-new 2015 Mercedes Benz C class and C Class Coupe,” said Kevin Steele, general manager of Schumacher European Mercedes-Benz.