Miami Beach turns into world's epicenter of swimsuit fashion industry

Mercedes-Benz Fashion Week Swim begins today at the Raleigh Hotel

Thousands of retailers, buyers and manufacturers were descending Thursday to Miami Beach to obsess over the swimwear industry. Models, celebrities and style setters were also expected.

IMG Fashion runs annual fashion events that attract designers like Calvin Klein, Ralph Lauren and Yves Saint Laurent in major cities across the globe. But their only event for swimwear is in Miami Beach.

The $3.5 billion-a-year-and-growing swimsuits business caters mostly to women who on average own two one-piece swimsuits and three two-piece swimsuits, according to the NPD Group.

Swimsuit designers will present the 2015 designs at the Mercedes-Benz Fashion Week Swim fashion shows.

The first event is at 5 p.m. Thursday at the Raleigh Hotel. The first fashion shows are by designers Poko Pano and Dolores Cortes at 5 p.m. at the Raleigh Hotel’s pool.

The SwimShow at the Miami Beach Convention Center begins Saturday and ends Tuesday. Organizers said that buyers from stores like Macys, Bloomingdales and Bergdorf Goodman rely heavily on the show.

SCHEDULE

Thu, July 17
8-10pm / The Raleigh Hotel
CELEBRATING 10 YEARS
OPENING PARTY
#MBFWSwim

******

Fri, July 18
5pm / The Raleigh Pool
POKO PANO
#pokopano
6 / Cabaña Grande
DOLORES CORTÉS
_dolores_cortes
7 / Oasis
FRANKIE’S BIKINIS
frankiesbikinis
7:30 / Penthouse
CLOVER CANYON
clovercanyon
8 / Cabaña Grande
WILDFOX SWIM
wildfoxcouture
9 / Oasis
WE ARE HANDSOME
wearehandsome
9:30 / Penthouse
SINESIA KAROL
sinesiakarol
10 / Cabaña Grande
BEACH BUNNY
FEATURING THE BLONDS
beachbunnyswimwear
10:30pm-12am / Penthouse
SINESIA KAROL AFTER PARTY
sinesiakarol

******

Sat, July 19
5pm / Penthouse
CAITLIN KELLY DESIGNER SWIMWEAR
caitlinkellyswim
6 / Cabaña Grande
L*SPACE BY MONICA WISE
lspaceswim
7 / Oasis
MIKOH
mikoh_
7:30 / Penthouse
RIP CURL
ripcurl_usa
8 / Cabaña Grande
MARA HOFFMAN SWIM
marahoffman
9 / Oasis
MAAJI SWIMWEAR
maajiswimwear
10 / Cabaña Grande
CM CIA.MARÍTIMA
#followthebikini
10pm-12am / Penthouse
LYCRA® CELEBRATES DESIGN
10 YEARS OF SWIM

******

Sun, July 20
5pm / The Raleigh Pool
PROFILE & BLUSH BY GOTTEX
gottexswim
5:30 / The Raleigh Pool
GOTTEX
gottexswim
6 / Cabaña Grande
CAFFÉ SWIMWEAR
caffeswimwear
7 / Oasis
BELUSSO
belussostyle
7:30 / Penthouse
MEEGAN ELIZABETH HAWAII
meeganelizabethhawaii
8 / Cabaña Grande
LULI FAMA
lulifamaswimwear
9 / Oasis
SUBOO
suboostyle
9:30-10:30 / Penthouse
JANKELE
jankele

10 / Cabaña Grande
6 SHORE ROAD BY POOJA
6shoreroad

******

Mon, July 21
6pm / Cabaña Grande
AGUACLARA SWIMWEAR
aguaclara_swimwear
AQUARELLA SWIMWEAR
aquarellaswim
MIA MARCELLE
miamarcelleswimwear
SAUVAGE
sauvageswimwear
TOXIC SADIE SWIMWEAR
toxicsadie
7 / Oasis
A.Z ARAUJO
az_araujo
8 / Cabaña Grande
LILIANA MONTOYA SWIM
montoyaswimwear
9 / Oasis
MINIMALE ANIMALE
theminimaleanimale
10 / Cabaña Grande
INDAH
indahclothing